Wii’s advertising slogan revealed

Gearing up for the anticipated launch of the Wii, Nintendo have revealed that they will be using the slogan ‘Wii Move You’ for advertising the console in the UK and Europe.

Running on an estimated budget of £10-11 million, the campaign will be featured mainly on popular websites such as MSN, Google and Yahoo!, as well as TV and in-store leaflets.

“Particularly over the launch week we’ll completely take them over - you’ll go online and see Wii everywhere”, commented Nintendo’s product manager, Robert Lowe.

Nintendo Wii is scheduled to launch on December 8th in PAL territories.