NOE Wii advertising
:
Nintendo Europe are set to splash out around 11 million quid promoting the Wii, we can confirm.
The aim is to target every type of consumer imaginable through use of TV, Cinema, PR and Sampling - £6.5 million between now and launch, with a further £4.5 from January - March.
“It is our intention to make the Wii the number one console in the UK. The campaign focuses on real people playing and having fun,” said Wii product manager Rob Lowe.
Wii Blog will be tracking the Wii’s advertising shenannigans wherever possible.
Posted By Mike H on 10/23/2006 4:54 am
December 10th, 2007 at 11:58 am
maybe they said tha but now they want to put the advertising out for Xmas cause they don’t have enough wii to sell