FOR IMMEDIATE RELEASE
ACTIVISION, SPIKE TV AND BEST BUY TEAM UP FOR
Ã¢â‚¬Å“GAME HEAD: CALL OF DUTYÃ‚Â® 3: CHALLENGEÃ¢â‚¬Å“
Casting Call for Gamers to Battle it Out Boot Camp Style On
Reality Television Show
SANTA MONICA Ã¢â‚¬â€œ August 21, 2006 Ã¢â‚¬â€œ Gamers, get ready for your close-up! Activision, Inc. (Nasdaq: ATVI) is teaming up with Spike TV and Best Buy to deliver the Ã¢â‚¬Å“Game Head Call of DutyÃ‚Â® 3: Challenge,Ã¢â‚¬Â a boot camp-style competition of survival and gaming that will telecast as a television special on Spike TVÃ¢â‚¬â„¢s Ã¢â‚¬Å“Game HeadÃ¢â‚¬Â on November 10, 2006 timed to the fall release of the Call of Duty 3 video game. Activision is hosting an online casting call at www.gamespot.com to find 16 recruits with personality, perseverance and gaming skills to compete for a Grand Prize package that includes VIP access to Spike TVÃ¢â‚¬â„¢s Ã¢â‚¬Å“Video Game Awards,Ã¢â‚¬Â a Home Entertainment system from Best Buy and a trip for two to Normandy, France.
Gamers can apply by creating a personal movie up to five minutes in length that explains why they should be chosen and submit their pitch to the Ã¢â‚¬Å“Game Head: Call of Duty 3: ChallengeÃ¢â‚¬Â at http://www.gamespot.com/contests/spiketvcod3/. Activision will select 16 individuals to participate in the challenge. All videos and applications must be received by 11:59 pm/PDT on September 4, 2006 to be considered.
Finalists will be flown to a top secret military location where they will hit the virtual battlefields in Call of Duty 3 and complete real-life boot camp challenges. The intense competition will be filmed on location from September 20 – 22, 2006 for the television event that will telecast on Spike TV. Additionally, the winner will be awarded a Grand Prize package.
Ã¢â‚¬Å“The Game Head Call of Duty 3: Challenge combines the in-your-face action that the best-selling video game franchise is known for with the intense physical and mental challenges associated with a military boot camp,Ã¢â‚¬Â said Will Kassoy, senior vice president, global brand management, Activision, Inc. Ã¢â‚¬Å“The result will be a reality TV event that will keep viewers on the edge of their seats.Ã¢â‚¬Â
Ã¢â‚¬Å“Game Head covers the biggest titles released in the video games industry today,Ã¢â‚¬Â says Jaimee Kosanke, Producer of Spike TVÃ¢â‚¬â„¢s Ã¢â‚¬Å“Game Head.Ã¢â‚¬Â Ã¢â‚¬Å“The action-packed first-person play of Call of Duty 3: Challenge aims directly at SpikeÃ¢â‚¬â„¢s mantra of Ã¢â‚¬ËœGet More Action.Ã¢â‚¬â„¢ With this special, weÃ¢â‚¬â„¢ll take the viewers off the couch and drop them right into the warzone – Spike style.Ã¢â‚¬Â
For complete registration information, along with rules and regulations, go to www.gamespot.com.
Spike TVÃ¢â‚¬â„¢s Ã¢â‚¬Å“Game HeadÃ¢â‚¬Â is a weekly half-hour series dedicated to everything that is happening in the world of video games. From the latest reviews, cheat codes, rumor reports, the hottest game of the week and more, Ã¢â‚¬Å“Game HeadÃ¢â‚¬Â gives viewers an inside look into the hard core culture of video games.
Call of Duty 3 is scheduled for release this fall for the Xbox 360Ã¢â€žÂ¢ and XboxÃ‚Â® video game and entertainment systems from Microsoft, PlayStationÃ‚Â®3 computer entertainment system and PlayStationÃ‚Â®2 computer entertainment system and the upcoming WiiÃ¢â€žÂ¢ from Nintendo. The title is the follow up to Call of Duty 2, which was the No. 1 Xbox 360 launch title, and as of Aug. 7, remains the No. 1 played Xbox 360 multiplayer title on Xbox LiveÃ‚Â® online entertainment network based on a count of worldwide unique users (courtesy Microsoft). Call of Duty 3 features an epic and cinematic single player mode and multiplayer action for up to 24 players. The title is not yet rated by the ESRB.
About Spike TV
Spike TV, is available in 90 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B).
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.