Business 2.0’s Wii-Love

Business 2.0 published a pretty resounding applause for Nintendo and the Wil yesterday.

“Today, as anybody within shouting distance of a teenager knows, Nintendo is the comeback kid of
the gaming world. Instead of joining Sony and Microsoft in the arms race to pack their consoles with ever-higher-performance graphics chips (to better attract sophisticated gamers), Nintendo built the Wii–a cuddly, low-priced, motion-controlled machine that broke the market wide open by appealing to everyone from grade-schoolers to grandmas.
Unorthodox? Maybe. Effective? You bet.” - Business 2.0

It’s hard not to like what Nintendo has done with the Wii so far.  it makes money, it’s putting smiles on all the right faces, - the only real problem they have is that they can’t make them as fast as they can sell them — and they’ve sold a TON of ‘em.  It’s really a good problem to have if you’re Nintendo.