SANTA MONICA – Oct. 11, 2006 – This fall, Call of Duty®3 will bring players closer than ever to the fury of combat – one gamer will get just a little closer than most: Colin Crowley of Clarksville, Tennessee has been chosen as the Grand Prize winner of the Tips & Tricks Call of Duty® “Get Into the Game” Sweepstakes. Crowley, a sergeant in the United States Army, will have his name included as a character in the newest installment of the blockbuster franchise, Call of Duty 3, shipping this fall to retail stores nationwide.

“Tips & Tricks has always been about giving its readers the inside track into video games – we thought it was particularly cool to work with Activision and actually put a player in a game,” said Chris Bieniek, the magazine’s Editor-in-Chief. “Appearing in Call of Duty 3 will definitely provide Crowley with bragging rights and a piece of video game immortality.”

The Call of Duty “Get Into the Game” Sweepstakes was featured in the November 2006 issue of Tips & Tricks magazine and is schedule to hit newsstands this week. Activision offered to put the name of one lucky reader into a future video game.

“The Call of Duty franchise has always been about immersing players into in an epic, larger than life struggle,” said Will Kassoy, vice president, global brand management, Activision, Inc. “So we’re excited to partner with Tips & Tricks and reach out to our fan base to select someone that we can literally enlist by name into the newest battles of Call of Duty 3.”

Call of Duty 3 is being developed by Treyarch Studios, and is scheduled for release this fall for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, PlayStation®3 computer entertainment system and PlayStation®2 computer entertainment system and the upcoming Wii™ from Nintendo. The title is the follow up to Call of Duty 2, the No. 1 Xbox 360 launch title. Call of Duty 3 features an epic and cinematic single player mode and multiplayer action for up to 24 players. Call of Duty 3 is rated “T” (TEEN – blood, mild language and violence) by the ESRB.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are “forward-looking statements”. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision’s actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings.

The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

(c) 2006 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved.

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